Cube rocksresort PARK

At the heart of rocksresort PARK, the LED Cube introduces a new dimension of digital architecture and alpine experience. The installation features, for the first time, a transparent LED screen with a 3.9 mm pixel pitch, combining high-resolution imagery with visual lightness that preserves sightlines to the surrounding mountain landscape.

With four individual LED façades measuring 7 × 3 metres each—designed in an approximately 16:9 aspect ratio—the Cube forms a striking yet elegant spatial landmark. The transparency of the technology allows the structure to appear open and integrated by day, while transforming into a vivid canvas of light, motion, and storytelling after dusk.

This project represents the largest seasonal LED installation in Switzerland, setting a new benchmark for immersive outdoor media in an alpine environment. Carefully choreographed content creates atmospheric moments rather than distraction—ranging from calm, nature-inspired visuals to dynamic sequences for events and gatherings.

The LED Cube is more than a screen.
It is a meeting point, a digital sculpture, and a platform where technology, architecture, and the unique spirit of Laax converge—enhancing rocksresort PARK with innovation while respecting its natural surroundings.